Preeti Sahni on Media Leadership

Preeti Sahni is CEO of OPEN Media and Fortune India. She has handled leadership roles in leading media organisations. Her weath of experience encompasses business development, sales and leadership roles within the dynamic realms of the media and pubkication industry. Preeti holds a Master of Science degree in Advanced Electronics.

In a highly competitive environment, a publication can differentiate itself in terms of readers' experience by focusing on several key strategies that cater to its audience's evolving preferences and expectations. These strategies revolve around content uniqueness, user interaction, personalisation, accessibility, and integration of advanced technologies. Here's how:
‍

Content Uniqueness and Quality: The foundation of any publication is its content. Developing a unique voice, offering in-depth analysis, exclusive stories, specialised niche content, or expert opinions that readers can't find elsewhere can significantly set a publication apart.

Engagement and Community Building: Foster engagement by encouraging reader participation through comments, forums, and social media interaction. Offering platforms for discussions or user-generated content can help build a community around the publication, creating a sense of loyalty and belonging.

Personalisation and Customisation: Implementing features that allow readers to customise their content feed according to their interests, reading habits, or preferences can significantly enhance the user experience. AI-driven recommendations for articles, topics, or authors could also make the content discovery process more engaging and efficient.

Enhanced Visual and Interactive Content: Incorporating multimedia elements like video, audio, infographics, and interactive data visualisation can enrich the storytelling experience, making complex information more understandable and engaging.

Mobile Optimisation: With smartphones' increasing prevalence, optimising for mobile devices is crucial. This includes responsive design, fast loading times, and a mobile-friendly user interface that ensures a seamless reading experience on the go.

Use of Advanced Technologies: Integrating technologies like AI for personalised news recommendations, AR/VR for immersive storytelling, blockchain for content authenticity, or voice technology for accessibility can provide innovative ways to experience content.

Subscriptions and Memberships: Offering value-added subscription or membership models with exclusive benefits, such as ad-free browsing, premium content, or access to events and communities, can enhance reader loyalty while providing a revenue stream for the publication.

Sustainability and Ethical Practices: Showcasing commitment to sustainability and ethical practices in content sourcing, production, and business operations can resonate with readers who prioritise these values, differentiating the publication as socially responsible.
‍
Feedback Loop and Continuous Improvement: Establish a mechanism for regularly collecting and acting on reader feedback to improve the user experience continuously. This shows that the publication values its audience's input and is dedicated to evolving with their needs.

By implementing these strategies, a publication can differentiate itself in a competitive market and cultivate a strong, engaged, loyal readership committed to its content.

There is no denying that print magazines offer a superior tactile experience compared to their digital counterparts. Reading from paper is less straining on the eyes and provides offline access. In addition, print issues can be collected, displayed, and shared with others, making them a valued status symbol or decorative piece.

Digital versions of magazines have several advantages over print versions. Firstly, they can include interactive elements like videos, audio, and hyperlinks, which make the reading experience more engaging and dynamic. Secondly, they are more convenient as they can be easily transported and stored in a single device. Thirdly, digital versions often have a search functionality, which makes it easier to locate specific information and is helpful for research purposes. Lastly, digital versions can be more up-to-date since they can be updated and corrected in real time.

Opportunities in Convergence:

Enhanced Content Offering: Digital platforms are the key to expanding the scope of stories from the print edition by incorporating supplementary content, multimedia, and interactive features.
Personalisation: Through digital platforms, content can be tailored to individual reader preferences and reading habits, resulting in more engaged readers and new subscription models.
Cross-Promotion: Each platform can strategically promote the other, leading to an overall expansion of readership. For example, the print edition can attract more readers by providing exclusive digital codes for bonus content. In contrast, digital platforms can offer previews or highlights from the print edition to entice new subscribers.

In conclusion, print and digital media have unique advantages that cater to different preferences. However, both convergence can lead to opportunities for improved reader engagement, more intelligent data use, wider reach, and innovative content delivery strategies. This can ultimately satisfy a broader spectrum of reader preferences and habits.

Fostering a culture of adaptability within an organisation is essential for thriving in an ever-changing business landscape. Here are strategies that leaders can implement to cultivate this adaptability:

Promote a Growth Mindset: Encourage employees to view challenges as opportunities for growth rather than obstacles. This mindset fosters resilience and openness to change.

Encourage Experimentation and Innovation: Create an environment where experimentation is encouraged, and failure is seen as a learning opportunity. Encourage teams to innovate and try new approaches to problems.

Continuous Learning: Invest in continuous learning opportunities for employees, including workshops, seminars, online courses, and cross-functional training. Ensuring your team is up-to-date with the latest technologies, methodologies, and industry trends is crucial for maintaining adaptability.

Open Communication Channels: Foster open and transparent organisational communication and encourage feedback and ideas from all levels. Regular town hall meetings and open-door policies can help achieve this.

Decentralise decision-making: Empower employees by giving them the autonomy to make decisions in their areas of expertise. This speeds up the decision-making process and encourages a sense of ownership and responsibility among team members.

Diverse Teams: Build teams with diverse backgrounds, experiences, and perspectives. This diversity can lead to more innovative solutions to problems and a more remarkable ability to adapt to changing circumstances.

Flexibility in Policies and Procedures: Regularly review and adjust policies and procedures to remain relevant in the current business environment.

Vision and Clarity: Provide a clear vision and objectives that align with the company's adaptation goals. Ensure that all team members understand how their roles contribute to the broader objectives and the importance of adaptability in achieving these goals.

Recognise and Reward Adaptability: Acknowledge and reward behaviours and actions that demonstrate adaptability.
‍
Strategic Foresight: Adopt strategic foresight as a part of the planning process. This involves systematically exploring predictions and possibilities about the future to make better decisions in the present. It helps an organisation anticipate changes and become proactive rather than reactive.

Adaptability is not a one-time initiative but a continuous effort. By integrating these strategies into the core of the organisation's culture, leaders can ensure their teams are well-equipped to navigate the complexities and dynamism of today's business environment.